Top 5 Beauty Retail iOS Apps in Oceania: Q3 2024 Performance

In the third quarter of 2024, the beauty retail sector on the iOS platform in Oceania saw varied performance across the top five applications. According to data from Sensor Tower, these apps showed distinct trends in downloads and active user engagement, offering insights into consumer behavior in the region.

MECCA - Beauty Shopping experienced notable fluctuations in weekly downloads, with a peak of approximately 25.3K downloads mid-August. Active users for the app also saw a rise, reaching over 120K at the same time, before stabilizing at around 112K towards the end of the quarter.

Sephora - Beauty Shopping maintained a steady download rate throughout the quarter, with weekly downloads generally ranging between 4.9K and 8.7K. The app's active user base peaked at about 39.8K in mid-September, reflecting a healthy engagement from its audience.

Adore Beauty | Shop Beauty Now showed a moderate increase in downloads, hitting a high of approximately 3.2K in the second week of August. However, the app's active user data was not available for this period.

CHARLOTTE TILBURY observed a decline in downloads over the quarter, starting with about 4.5K in early July and dropping to just over 200 by the end of September. Similarly, active users decreased from around 9.5K to approximately 5.8K during the same period.

Think Dirty – Shop Clean saw a significant increase in downloads in early September, reaching about 3.6K, before tapering off. The app's active users also peaked at over 10K in September, demonstrating a surge in interest during this time. Revenue for Think Dirty varied, with a notable peak of $624 in late September.

These insights underscore the dynamic nature of the beauty retail app market in Oceania. For more detailed analytics and trends, visit Sensor Tower's platform.